Budget Under ₹10,000? Here's How to Use Google Ads Successfully in 2025

Using Google Ads in 2025 on a shoestring budget seems daunting, particularly with increasing competition, AI-based campaigns, and companies spending lakhs per month on ads. But the reality is:


You don't have to have a huge budget to create actual results, you just need an intelligent strategy.


If your budget is ₹10,000 or lower, don't worry. With the right configuration, targeting, and optimization, you can still operate highly successful Google Ads campaigns that generate quality leads or sales.


Let's demystify exactly how to operate Google Ads effectively under ₹10,00, step by step.


Step 1: Set One Clear Goal

The greatest mistake tiny advertisers make is attempting to accomplish too much with too little.


Rather, allocate your budget to one definitive aim:


  • Drive leads (calls, form fills)

  • Bring footfall to a local shop

  • Sell a particular product or service

  • Bring traffic to a new offering or event


Do not promote 5 things simultaneously. Your whole campaign must revolve around one definitive outcome.


Step 2: Select the Correct Campaign Type

Google has several ad types—but on a limited budget, not all are affordable.


Optimal campaign types for under ₹10,000

  • Search Ads – Show up when users are actually searching for your product/service. They have high intent and offer the most bang for your buck.

  • Remarketing (Display) – Display ads to users who've already been on your site. Excellent for bringing back lost visitors.

  • Call-Only Ads – Ideal for local service businesses (plumbers, salons, doctors) that want direct calls.

Don't use Performance Max if you don't know how to optimize it effectively. It distributes your budget over YouTube, Shopping, Display, etc.—which can water down results if you're new to Google Ads.


Step 3: Utilize Long-Tail Keywords to Save Cost

Generic, high-volume keywords such as "insurance" or "digital marketing" are costly. They gather a large crowd and most of the time, they waste your budget.


Instead, target long-tail keywords such as:


"health insurance plan for freelancers"


"low-cost digital marketing agency in Lucknow"


The following are:

  • Less expensive

  • More targeted

  • More likely to get clicked


Utilize Phrase Match or Exact Match types of targeting for tight targeting.


Step 4: Craft Click-Worthy Ad Copy

Even on a limited budget, your ad copy must be compelling.


  • Mention your USP (unique selling point)

  • Talk about prices, deals, or advantages

  • Employ emotional or urgency-based words such as "limited slots," "only today," or "fast delivery"


Also, use ad extensions (like call, sitelinks, or structured snippets) to increase your ad’s visibility without extra cost.


Step 5: Set a Realistic Daily Budget

If your total budget is ₹10,000/month, aim for a ₹300–₹350 daily budget.


This lets your ads run steadily without blowing up in the first week. Spread your campaign across entire weeks, not just peak days.


Use manual bidding or Maximize Clicks at first to test. When you have sufficient data, turn to Maximize Conversions for improved ROI.


Step 6: Monitor Everything—Even on a Limited Budget

Most small businesses promote without conversion tracking—what an error.


Setup:


  • Google Ads Conversion Tracking

  • Google Analytics 4 (GA4)

  • Call tracking (if you are a local service)


When you're aware of which keywords, ads, or hours are performing, you can stop the others and amplify the winners.


Step 7: Refine Each Week

Small budgets call for quick decisions.


Every 3–4 days:


  • Stop low-performing keywords

  • A/B test new ad titles

  • Inspect search terms for irrelevant traffic and introduce negative keywords

  • Transfer budget to top-performing ad group or keyword

  • Even minor adjustments can result in substantial gains over the long term.


Bonus Tips for Maximizing ₹10,000 Budget

  • Run ads only in business hours (using ad scheduling)

  • Target local audience (such as "Lucknow only")

  • Employ time-limited offers to create a sense of urgency

  • Design a specific landing page rather than directing traffic to your homepage


Want Better Results from Your Google Ads—Even on a Small Budget?

If you're fed up with throwing money at ads that don't convert, you're not alone. Most small business owners are guilty of the same sins: incorrect campaign type, poor targeting, no tracking. That's why using someone like Apple & Oranges Digital Marketing Agency can make all the difference.

We excel in assisting small enterprises and start-ups in achieving their best Google Ads performance despite having limited budgets. From keyword study to copywriting to fine-tuning, our team is committed to ensuring that each rupee you invest is taking you a step closer to actual results.


Work With the Best Google Ads Agency in Lucknow

Whether your ad budget is ₹10,000 or ₹1,00,000, the correct approach can make all the difference. Join hands with Apple & Oranges, the Best Google Ads Agency in Lucknow, and let us convert your small ad budget into big business growth.





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